Umsunguli we-Untuckit wethula uhlobo lwezingubo zemidlalo ezingaboli

I-polyester ne-nylon yizinto ezisetshenziswa kakhulu embonini yezemfashini, ikakhulukazi emkhakheni wezemidlalo.Nokho, nazo zingenye yezinto ezimbi kakhulu mayelana nezindleko zemvelo.Ingabe ubuchwepheshe bokwengeza bungayixazulula le nkinga?
Uhlobo lwe-Definite Articles lwasungulwa ngu-Aaron Sanandres, umsunguli kanye ne-CEO yenkampani yamahembe i-Untuckit.Yethulwe ngenyanga edlule ngenhloso: ukwakha iqoqo lezingubo zemidlalo esimeme kakhudlwana kusukela emasokisini.Indwangu yamasokisi yakhiwe inayiloni esimeme engu-51%, 23% BCI ukotini, 23% i-polyester evuselelwe esimeme kanye ne-3% spandex.Yenziwe ngezithasiselo ze-Ciclo granular, ezinikeza izici eziyingqayizivele: isivinini sabo sokuwohloka singokwemvelo njengemvelo Izinto ezifanayo emanzini olwandle, izitshalo zokuhlanza amanzi angcolile kanye nezindawo zokulahla, kanye nezintambo ezifana noboya.
Phakathi nalolu bhubhane, umsunguli wabona ukuthi ubegqoke amasokisi ezemidlalo ngesivinini esishaqisayo. Ngokusekelwe kokuhlangenwe nakho kwakhe e-Untuckit, inkampani igubhe iminyaka eyishumi isemakethe ngenyanga edlule kanti iSanandres yadluliselwa kolunye uhlobo olunokuqina. ucabangela i-equation yokusimama, i-carbon footprint iyingxenye yakho, kodwa ukungcoliswa kwemvelo kungenye ingxenye," esho. .Ngaphezu kwalokho, ngokuhamba kwesikhathi, kuzothatha amakhulu eminyaka ukuba i-polyester nenayiloni ziwohloke.”
Esinye sezizathu eziyinhloko zokuthi kungani amapulasitiki angakwazi ukuwohloka ngezinga elifanayo njengemicu yemvelo ukuthi awanakho ukwakheka kwamangqamuzana avulekile afanayo.Nokho, ngezithasiselo ze-Ciclo, izigidi zamachashazi angaboli akhiqizwa esakhiweni sepulasitiki.Izinto ezincane ezikhona ngokwemvelo ngaphansi lezi zimo ezingenhla zingabolisa imicu, njengemicu yemvelo.Njengoba kushiwo kuwebhusayithi yayo, I-Definite Articles ifake isicelo sokuthola isitifiketi se-B Corp.Ihlose ukugcina ukukhiqizwa kwendawo ngochungechunge lokuhlinzeka olutholakala eNyakatho Melika kuphela kanye nokusetshenziswa kwamakhodi okuziphatha abahlinzeki. .
U-Andrea Ferris, umsunguli wenkampani yezithasiselo zepulasitiki i-Ciclo, useneminyaka eyi-10 esebenza kulobu buchwepheshe.” Izinambuzane ezihlala ngokwemvelo endaweni lapho ipulasitiki iwukungcola okukhulu kuzokhangwa ngoba iwumthombo wokudla.Bangakwazi ukwakha izinhlangano ezisebenzayo ku-material futhi zabole ngokuphelele impahla.Uma ngithi ukubola, engikushoyo Ukuwohloka kwezinto eziphilayo;bangabhidliza ukwakheka kwamangqamuzana e-polyester, bese begaya amangqamuzana futhi bawohloke ngempela le nto.”
Amafayibha okwenziwa angenye yezinkinga ezinkulu imboni ezama ukuxazulula umthelela wayo kwezemvelo. Ngokombiko ophuma ku-Sustainable Solutions Accelerator Changing Markets ngoJulayi 2021, kuya ngokuya kuba nzima kumabhrendi emfashini ukuqeda ukuncika kwawo kumafayibha okwenziwa. Lo mbiko uhlola izinhlobo ezahlukene zemikhiqizo, kusukela kuGucci kuya ezinkampanini eziwubukhazikhazi njengeZalando kanye neForever 21. Mayelana nezingubo zemidlalo, iningi lemikhiqizo yezemidlalo ehlaziywe embikweni—okuhlanganisa i-Adidas, i-ASICS, iNike, neReebok—ibike ukuthi iningi labo Umbiko uthe “abakaze baveze ukuthi bahlela ukwehlisa lesi simo.” Nokho, ukwamukelwa okwandile kwentuthuko yezinto ezibonakalayo kanye nokuvuleleka emisha phakathi nalolu bhubhane kungase kuqhubekisele phambili imakethe yezingubo zemidlalo ukuthi itshale imali ekuxazululeni izinkinga zayo. Izinkinga ze-synthetic fiber.
U-Ciclo useke wasebenza nemikhiqizo ehlanganisa i-Cone Denim, uhlobo lwedenim yendabuko, futhi usebenza kanzima ukukhulisa imakethe yendwangu. Nokho, ngisho noma ukuhlolwa kwesayensi kunikezwa kuwebhusayithi yabo, inqubekela phambili ihamba kancane."Sethule i-Ciclo yemboni yendwangu. esikhathini esingeside esidlule ehlobo lika-2017,” kusho uFerris.” Uma ucabanga ukuthi ngisho nobuchwepheshe obuhlolwe ngokugcwele buthatha iminyaka ukuze busetshenziswe ochungechungeni lokuhlinzekwa kwempahla, akumangazi ukuthi kuthatha isikhathi eside kangaka.Noma kuwubuchwepheshe obaziwayo, wonke umuntu ugculisekile, kodwa kuzothatha iminyaka eminingana ukungena ku-supply chain.”Ngaphezu kwalokho, izithasiselo zingangeniswa kuphela ekuqaleni kwe-supply chain, okunzima ukuzisebenzisa ngezinga elikhulu.
Kodwa-ke, inqubekelaphambili yenziwe ngokuqoqwa komkhiqizo okuhlanganisa i-Definite Articles.Ngokwengxenye yayo, i-Definite Articles izokwandisa imikhiqizo yayo yokugqoka ngonyaka ozayo.Embikweni we-Synthetics Anonymous, uhlobo lwezingubo zemidlalo i-Puma luphinde lwathi luyabona ukuthi izinto zokwenziwa ziyingxenye yokukhiqiza. ingxenye yezinto zayo eziphelele zendwangu.Isebenzela ukunciphisa kancane kancane ingxenye ye-polyester eyisebenzisayo, okubonisa ukuthi izingubo zezemidlalo zinganciphisa ukuncika kwazo ezintweni zokwenziwa.Lokhu kungase kumemezele ushintsho embonini.