Ngaphansi kwesonto! Ngo-Okthoba 19, sizoxoxa ngezinkinga ezicindezela kakhulu zosuku ne-Sourcing Journal kanye nabaholi bezimboni ku-SOURCING SUMMIT NY yethu. Ibhizinisi lakho alikwazi ukuphuthelwa yilokhu!
“[I-Denim] ihlanganisa isikhundla sayo emakethe,” kusho uManon Mangin, inhloko yemikhiqizo yemfashini kwaDenim Première Vision.
Nakuba imboni ye-denim isiphinde yathola isimo sayo esihle kakhulu, iyaqikelela futhi ngokubeka wonke amaqanda ayo kubhasikidi owodwa njengoba yenza eminyakeni eyishumi edlule, lapho izimboni eziningi zazincike ekuthengisweni kwama-super stretch skinny jeans ukuze ziphile.
E-Denim Première Vision eMilan ngoLwesithathu-umcimbi wokuqala womzimba cishe eminyakeni emibili-uMangin uveze izingqikithi ezintathu ezibalulekile ezishanele imboni yendwangu yedenim nezingubo.
UMangin uthe intwasahlobo nehlobo lika-2023 kwaphawula “inkathi yoshintsho” embonini yedenim ukuthi ithuthuke ibe imiqondo emisha eyingxube nezinhlobo ezingalindelekile. Inhlanganisela emangalisayo yezindwangu kanye "nokuziphatha okungajwayelekile" kwenza indwangu idlule izici zayo zangempela. Wengeze ngokuthi lapho izigayo zendwangu zithuthukisa izindwangu ngokusebenzisa ukuminyana kwe-tactile, ukuthamba kanye noketshezi, okugxilwe kakhulu kule sizini kukuzwa.
Ku-Urban Denim, lesi sigaba siguqula izitayela zezingubo zokusebenza ezisebenzayo zibe imfashini yansuku zonke eqinile.
Lapha, ingxube ye-hemp iyamila, ngokwengxenye ngenxa yamandla emvelo efayibha. UMangin uthe indwangu yedenim yakudala eyenziwe ngokotini wemvelo kanye nesakhiwo esiqinile esingu-3×1 sihlangabezana nesidingo sabathengi semfashini esebenzayo. Ukwaluka okuyinkimbinkimbi kanye ne-jacquard enezintambo eziminyene kukhulisa ukukhanga okuthintekayo. Uthe amajakhethi anamaphakethe ama-patch amaningi kanye nemithungo ayizinto ezibalulekile kule sizini, kodwa awaqinile njengamazansi. Isiphetho esingangeni manzi sithuthukisa itimu elungele idolobha.
I-Urban Denim iphinde inikeze indlela esemfashinini yokudiliza idenim. Ama-Jeans ane-strategic tailoring agcizelela isigaba sokwenza iphethini yobuciko bengubo. I-patchwork eqhubekayo—kungakhathaliseki ukuthi yenziwa ngezindwangu ezilahlwayo noma indwangu entsha eyenziwe ngemicu egaywe kabusha—ihlanzekile futhi ingakha inhlanganisela yombala evumelanayo.
Ngokuvamile, ukusimama kungumnyombo wezingqikithi zesimanje. Idenim yenziwe ngekotini eligaywe kabusha, ilineni, i-hemp, i-tencel nokotini wemvelo, futhi kuhlanganiswe nobuchwepheshe bokugcina ukonga amandla nokonga amanzi, sekuyinto entsha evamile. Kodwa-ke, izindwangu ezengeziwe zenziwa ngohlobo olulodwa kuphela lwe-fiber, okubonisa ukuthi izimboni zingenza kanjani inqubo yokuvuselela ingubo ibe lula ekupheleni kokuphila kwengubo.
Itimu yesibili ye-Denim Première Vision, i-Denim Offshoots, isuka esidingweni esiqinile sabathengi sokuthokomala. UMangin uthe indikimba ithi imfashini “ukuphumula, inkululeko kanye nenkululeko” futhi ihlonipha kakhulu izingubo zezemidlalo.
Lesi sidingo sokunethezeka nokuphila kahle sishayela izimboni ukwandisa izinhlobonhlobo zamadenim ezinithiwe. Izinto ze-denim ezinithiwe "ezingavinjelwe" entwasahlobo nasehlobo lika-23 zihlanganisa izingubo zezemidlalo, amabhulukwe okugijima nezikhindi, namajakhethi esudi abukhali.
Ukuxhuma kabusha nemvelo sekuyinto yokuzilibazisa ethandwa abantu abaningi, futhi lo mkhuba ugcwele imfashini ngezindlela ezihlukahlukene. Indwangu enokuphrinta emanzini kanye ne-wavy surface iletha umuzwa opholile ku-denim. Imiphumela yamaminerali kanye namadayi emvelo afaka isandla ekuqoqweni komhlabathi. Ngokuhamba kwesikhathi, ukuphrinta kwe-laser yezimbali okucashile kubonakala kufiphele. UMangin uthe amaphethini aphefumulelwe kabusha abaluleke kakhulu kuma-denim-based "bras yasemadolobheni" noma ama-corsets.
I-denim yesitayela se-spa iwukwenza ama-jeans azizwe engcono. Uthe ukuhlanganiswa kwe-viscose kunikeza indwangu ukuzwa kwesikhumba se-peach, futhi izingubo eziphefumulayo kanye namajakhethi esitayela se-kimono enziwe nge-lyocell kanye ne-modal blends iba imikhiqizo eyinhloko yale nkathi.
Indaba yesithathu ethrendayo, i-Enhanced Denim, ihlanganisa wonke amazinga enganekwane kusukela ekucwebezeleni okuhle kuye “konke okunethezeka”.
I-jacquard ewumfanekiso enamaphethini ezinto eziphilayo nangabonakali iyitimu ethandwayo. Uthe ithoni yombala, umphumela wokufihla kanye nentambo exegayo kwenza indwangu kakotini engu-100% ngaphezulu ibe bulky. I-organza yombala ofanayo okhalweni nasephaketheni langemuva ingeza ukukhanya okucashile ku-denim. Ezinye izitayela, njengama-corsets namahembe enkinobho anokufakwa kwe-organza emikhonweni, aveza ukuthintwa kwesikhumba. "Inomoya wokwenza ngokwezifiso okuthuthukile," kusho uMangin.
I-bug ye-millennium edlangile ithinta ukukhanga kwe-Gen Z kanye nabathengi abancane. Imininingwane yowesifazane omkhulu kakhulu—kusuka kuma-sequin, amakristalu amise okwenhliziyo nezindwangu ezicwebezelayo kuya kokuphinki ngokugqamile nemidwebo yezilwane—efanele abantu abasafufusa. UMangin uthe okubalulekile wukuthola izesekeli nemihlobiso engahlakazwa kalula ukuze igaywe kabusha.
Isikhathi sokuthumela: Oct-15-2021