Iri zhizha uye matsutso, vakadzi vasati vadzokera kuhofisi, vanoita kunge vari kutenga zvipfeko uye kubuda kunoshamwaridzana zvakare. Mapfekero ezvipfeko, akanaka, echikadzi epamusoro uye majuzi, akaputika jeans uye jeans yakatwasuka, uye shorts zvave zvichitengeswa zvakanaka muzvitoro zvezvitoro.
Kunyange hazvo makambani mazhinji achiramba achiudza vashandi kuti vanofanira kutanga kudzoka, vatengesi vanoti kutenga mbatya dzebasa hachisi chinhu chinonyanya kukosha kumutengi.
Pane kudaro, vaona kuwedzera kwekutengwa kwembatya dzekupfeka nekukurumidza-kumapati, mhemberero, kuseri kwemba, macafe ekunze, kudya kwemanheru neshamwari, uye mazororo. Madhindi akajeka uye mavara akakosha kusimudzira hunhu hwevatengi.
Nekudaro, mawadhiropu avo ebasa achagadziridzwa munguva pfupi, uye vatengesi vakaita mamwe mafambiro nezve kutaridzika kwemayunifomu matsva ehofisi mukudonha.
WWD yakabvunzurudza vatengesi vakuru kuti vadzidze nezvekutengesa munzvimbo dzemazuva ano uye maonero avo pamusoro penzira itsva yekupfeka kudzokera kunyika.
“Panyaya yebhizimisi redu, hatina kumuona achitenga. Akatarisa pawadhiropu yake yakananga, wardrobe yake yezhizha. Hatisati taona kudiwa kwembatya dzechivanhu kuchikwira, "Mutengesi mukuru weIntermix Divya Mathur akati kambani iyi yakatengeswa neGap Inc. kukambani yakazvimirira yeAltamont Capital Partners mwedzi uno.
Akatsanangura kuti kubva padenda raKurume 2020, vatengi havasati vatenga chero muchirimo. “Haana kuvandudza wadhiropu yake yemwaka anoda kusvika makore maviri. [Iye zvino] anga akatarisana ne100% muchirimo, ”akadaro akatarisana nekusiya bubble rake, kudzokera kupasi uye kuda zvipfeko, akadaro Mathur.
“Ari kutsvaga rokwe remuzhizha. Chipfeko chepoplin chakapfava chaanogona kupfeka nematehwe. Ari kutsvagawo mbatya dzepazororo,” vakadaro. Mathur akataura kuti mhando dzakadai saStaud, Veronica Beard, Jonathan Simkhai naZimmermann ndemamwe emhando huru dziri kutengeswa parizvino.
“Izvi handizvo zvaari kuda kutenga izvozvi. Akati, ‘Handina kufara nekutenga zvinhu zvandinazvo kare,’” akadaro. Mathur akati hutete hunogara hwakakosha kuIntermix. “Panyaya yezvirikuitika pari zvino, ari kunyatso tsvaga yazvino. Kwatiri, iyi i jeans yakakwirira-yakareba inomhanya yakananga mumakumbo, uye zvishoma zvakasununguka 90s version ye denim. Tiri paRe/done Brands seAGoldE neAGoldE ari kuita zvakanaka. AGoldE's cross-front denim yagara iri mutengesi anoshamisa nekuda kwekunakidza kwayo ruzivo. Re/done's skinny jeans iri pamoto. Pamusoro pezvo, kugeza kwaMoussy Vintage Mhedzisiro yacho yakanaka kwazvo, uye ine maitiro anonakidza ekupandukira, ”akadaro.
Shorts ndeimwe chikamu chakakurumbira. Intermix yakatanga kutengesa zvikabudura zvedenim muna Kukadzi uye yatengesa mazana awo. “Tinowanzoona zvikabudura zvedenim zvichidzokororwa mudunhu rekumaodzanyemba. Takatanga kuona kudzokororwa uku pakati paKurume, asi zvakatanga muna Kukadzi,” Mather akadaro. Akataura kuti zvese izvi ndezvekukodzera zvirinani uye kusona "kwakanyanya kupisa".
“Asi vhezheni yavo yakasununguka yakati rebei. Inonzwa kuputsika uye kuchekwa. Vakachena zvakare, vakareba, uye chiuno chakaita sepepa bag,” vakadaro.
Kana ari mawadhiropu ebasa, akataura kuti vatengi vake vari kure kana kusanganiswa muzhizha. "Vanoronga kutangazve hupenyu denda risati rasvika." Akaona kufamba kwakawanda muhembe dzakarukwa nehembe dzakarukwa.
“Unifomu yake yazvino ijean hombe nehembe yakanaka kana juzi rakanaka. Dzimwe dzepamusoro dzavanotengesa ndedzevakadzi naUlla Johnson naSea New York. “Marudzi aya matops akanaka akadhindwa akarukwa, angave akadhindwa kana kuti akaroneswa, akadaro.
Kana akapfeka jeans, vatengi vake vanofarira nzira dzinonakidza dzekuwacha uye masitaera akakodzera, pane kuti "Ndinoda peya yejean chena." Yaanofarira denim version ndeyepamusoro-waist straight-leg pants.
Mathur akati achiri kutengesa novel uye fashoni sneakers. "Tinoona chaizvo kuwedzera kwakanyanya mubhizinesi reshangu," akadaro.
“Bhizimisi redu rakanaka. Iyi imhinduro yakanaka kuna 2019. Tichatanga kuvandudza bhizinesi redu zvakare. Tiri kupa bhizinesi remitengo iri nani pane ra2019,” vakadaro.
Akaonawo kutengeswa kunopisa kwembatya dzechiitiko. Makasitoma avo haasi kutsvaga hembe dzebhora. Ari kuenda kumichato, mabiko ekuzvarwa, mhemberero dzekuuya-kwezera uye mhemberero dzekupedza kudzidza. Ari kutsvaga zvigadzirwa zvakanyanyisa kupfuura zvipfeko zvemazuva ose kuitira kuti ave muenzi pamuchato. Intermix yakaona kudiwa kwaZimmermann. "Tiri kuzvirova dundundu nezvese zvataunza kubva kumhando iyi," Mather akadaro.
“Vanhu vane mabasa muzhizha rino, asi havana mbatya dzekupfeka. Kupora kuri kukurumidza kupfuura zvataitarisira,” vakadaro. Intermix payakatengwa mwaka uno munaGunyana, vakafunga kuti zvaizotora nguva yakareba kuti vadzoke. Yakatanga kudzoka muna March naApril. "Isu taive nekutya ikoko, asi takakwanisa kudzingirira chigadzirwa," akadaro.
Pakazara, ekupedzisira-yekupedzisira-yemazuva anopfeka account ye50% yebhizinesi rayo. "Bhizinesi redu rechokwadi" rinotora 5% kusvika 8% yebhizinesi redu," akadaro.
Akawedzera kuti kuvakadzi pazororo, vaizotenga LoveShackFancy yaAgua Bendita naAgua, iyo yekupedzisira iri zvipfeko chaizvo zvepazororo.
Roopal Patel, mutevedzeri wemutungamiri mukuru uye director wefashoni paSaks Fifth Avenue, akati: “Zvino, vakadzi vari kutotenga. Vakadzi vanopfeka kwete zvakananga kuti vadzokere kuhofisi, asi kwehupenyu hwavo. Vanoenda kunotenga kunotenga mbatya kumaresitorendi, kana kudya brunch kana Lunch, kana kugara mukofi yekunze kuti vadye. Akataura kuti vari kutenga “marokwe akanaka, akasununguka, akasununguka, ane upenyu, uye ane mavara anogona kufamba-famba achivandudza mafungiro avo.” Mhando dzakakurumbira mumunda wemazuva ano anosanganisira Zimmermann naTove. , Jonathan Simkhai uye ALC.
Kana iri jeans, Patel agara achitenda kuti ganda rakaonda rakafanana neT-shirt chena. “Kana paine zvaari kuzvivakira wadhiropu yake yedenim. Ari kutarisa chiuno chakakwirira, 70s bhero bottoms, makumbo akatwasuka, washes akasiyana, boyfriend cuts. Ringava jena kana denim dema, kana ibvi Ripped maburi, nemabhachi anofambirana nemajini akasanganiswa nedzimwe mbatya dzinoenderana,” vakadaro.
Anofunga kuti denim rave chikamu chekudya kwake kukuru, zvisinei nekuti akabuda husiku kana kufona mazuva ano. Munguva yeCOVID-19, vakadzi vanopfeka denim, majuzi akanaka uye shangu dzakakwenenzverwa.
“Ndinofunga kuti vanhukadzi vacharemekedza zvinhu zvedenim, asi chokwadi ndinofunga kuti vanhukadzi vachashandisa mukana uyu kupfeka zvakanaka. Kana vakapfeka jeans zuva nezuva, hapana anoda kupfeka jeans. Hofisi inototipa mukana wekupfeka mbatya dzedu dzakanakisisa dzeGood, shangu dzedu refu refu neshangu dzatinoda uye kupfeka zvinoyevedza,” akadaro Patel.
Vati nekusanduka kuri kuita mamiriro ekunze, vatengi havadi kupfeka mabhachi. “Anoda kutaridzika zvakanaka, anoda kunakidzwa. Tinotengesa mavara anofadza, tinotengesa shangu dzinopenya. Tiri kutengesa dzimba dzinonakidza,” vakadaro. “Vakadzi vanoda fashoni vanoishandisa semhemberero kuratidza maitiro avo. Kunyatsonzwa kufara,” akadaro.
Mukuru weBloomingdale's Women's ready-to-wear director Arielle Siboni akati: "Zvino, tinoona vatengi vachipindura kune zvakawanda'kutenga izvozvi, pfeka izvozvi," zvinosanganisira zvipfeko zvezhizha nezororo. “Kwatiri, izvi zvinoreva masiketi marefu mazhinji, zvikabudura zvedenim nemarokwe epoplin. Kutuhwina uye kuvharika zvine simba chaizvo kwatiri.”
“Panyaya yemarokwe, zvitaera zvebohemian zvakawanda, crochet nepoplin, uye midi yakadhindwa zvinotiitira zvakanaka,” akadaro. Marokwe eALC, Bash, Maje naSandro anotengesa zvakanyanya. Anoti mutengi uyu agara akamusuwa nekuti aipfeka bhurugwa redikita nembatya dzakanaka kana ari pamba. “Iye zvino ane chikonzero chokutenga,” akawedzera kudaro.
Chimwe chikwata chakasimba ndeye shorts. "Makabudura edenim akanaka, kunyanya kubva kuAGoldE," akadaro. Iye akati: “Vanhu vanoda kugara vakangoitawo zvavo, uye vanhu vazhinji vachiri kushanda pamba nepaZoom. Unogona kunge usiri kuona kuti mazamu acho chii." Akati mhando dzeshort dziri kutengeswa; mamwe ane matinji emukati marefu, mamwe mapfupi.
Kana dziri mbatya dzekudzokera kuhofisi, Siboni akati akaona huwandu hwemabhachi esutu "huchiwedzera, zvinova zvinofadza." Akataura kuti vanhu vari kutanga kudzokera kuhofisi, asi anotarisira kukura kuzere mukudonha. Zvigadzirwa zveBloomingdale zvematsutso zvichasvika kutanga kwaNyamavhuvhu.
Skinny jeans ichiri kutengeswa, iyo chikamu chikuru chebhizimisi ravo. Akaona denim richichinja kuita bhurugwa remakumbo akatwasuka, zvakatanga kuitika 2020 asati asvika. Majean aAmai uye mamwe masitayera eretro ari kutengeswa. "TikTok inosimbisa shanduko iyi kuita yakasununguka," akadaro. Akaona kuti Rag & Bone's Miramar jean yakanga yakadhindwa uye yaiita kunge jini, asi yaiita kunge bhurugwa remitambo.
Mabhureki eDenim akaita zvakanaka anosanganisira Amai, AGoldE uye AG. Paige Mayslie anga achitengesa bhurugwa rekumhanya mumavara akasiyana.
Munzvimbo yepamusoro, nokuti pasi iri kunyanya kushamwaridzana, T-shirts yakagara yakasimba. Pamusoro pezvo, hembe dzemabohemian dzakasununguka, hembe dzemuprairie, uye hembe dzine lace yakamendwa uye ziso zvinofarirwawo zvakanyanya.
Siboni akataura kuti vanotengesawo akawanda anonakidza uye anopenya zvipfeko zvemanheru, madhirezi machena evaroora uye anoyevedza manheru ekupfeka. Pamichato yezhizha, mamwe mapfekero kubva kuAlice + Olivia, Cinq à Sept, Aqua naNookie akakodzera kwazvo vaenzi. Akataura kuti LoveShackFancy yakapfeka zvipfeko zvinorema, "zvinoshamisa kwazvo." Ivo zvakare vane akawanda ebhohemian madhirezi ezororo uye madhirezi anogona kupfekwa kune bridal shower.
Siboni akati bhizimusi rekunyoresa remutengesi rakasimba zvikuru izvo zvinoratidza kuti vaviri ava vari kutsanangudza mazuva emuchato wavo uye panodiwa mbatya dzevaenzi nedzemwenga.
Yumi Shin, muzvinabhizinesi mukuru weBergdorf Goodman, akataura kuti mugore rapfuura, vatengi vavo vanga vachichinjika, vachitenga zvigadzirwa zvakatanhamara kubva kumafoni eZoom uye splurge yemunhu.
“Patinodzokera kune zvakajairika, tinonzwa tine tariro. Kutenga zvirokwazvo mafaro matsva. Kwete chete yekudzokera kuhofisi, asiwo yekusangana kwakamirirwa kwenguva refu nemhuri neshamwari vari kufunga nezvezvirongwa zvekufamba. Zvinofanira kuva netariro, ”akadaro Shen.
Munguva pfupi yapfuura, vakaona kufarira mune zverudo silhouettes, kusanganisira akazara maoko kana ruffle ruzivo. Akataura kuti Ulla Johnson akaita zvakanaka. "Iye mucherechedzo wakanaka uye anotaura nevatengi vakasiyana," Shin akadaro, achiwedzera kuti zvigadzirwa zvemhando iyi zviri kutengesa nemazvo. "Ndinofanira kutaura kuti iye [Johnson] chiratidzo chedenda. Tinotengesa masiketi marefu, masiketi akareba-pakati, uye tave kutanga kuona masiketi mapfupi. Ane mukurumbira nekuda kweakadhinda, uye tinomutengeserawo majumpsuits ane mavara akasimba. Mabhurugwa, navy blue pleated jumpsuit iri kutiitira."
Mapfekero ezviitiko ndeimwe chikamu chakakurumbira. “Chokwadi tiri kuona marokwe achive nemukurumbira zvakare. Sezvo vatengi vedu vanotanga kugadzirira zviitiko zvakaita semichato, mhemberero dzekupedza kudzidza, uye kusanganazve neshamwari uye nemhuri, tinoona marokwe achitengeswa kubva kune akajairwa kuenda kune dzimwe nguva, uye kunyangwe machira eBridal atofarirwa zvakare, ”Shin akadaro.
Kana ari skinny jeans, akati, “Skinny jeans ichagara iri chinhu chinodiwa muwadhiropu, asi isu tinoda zvigadzirwa zvitsva zvatinoona. Yakaiswa denim, bhurugwa remakumbo akatwasuka uye bhurukwa rakareba-waisted wide leg rave rakakurumbira muma90s. Isu tinozvifarira chaizvo. " Akataura kuti yakasarudzika mhando, Still Here, iri muBrooklyn, iyo inogadzira diki batch denim, yakapendwa nemaoko uye yakakandwa, uye inoita basa rakanaka. Pamusoro pezvo, Totême akaita zvakanaka, "Tiri kutengesawo madhenari machena." Totême ine akawanda makuru akarukwa uye madhirezi, ayo ari akajairika.
Paakabvunzwa nezvemayunifomu matsva apo vatengi vanodzokera kuhofisi, akati: “Ndinofunga kuti bumbiro idzva remapfekero richava rakasununguka zvikuru uye rinochinjika. Nyaradzo ichiri yakakosha, asi ndinofunga ichachinja kune emazuva ese eumbozha masitayera. Isu ndakaona masutu akawanda echic knitwear atinoda. " Akataura kuti kusati kwadonha, vakatangisa mhando yekuruka yakasarudzika, Lisa Yang, iyo inonyanya kuenderana neiyo knitwear. Iyo iri muStockholm uye inoshandisa yakasikwa cashmere. “Iyo yakanaka zvikuru uye inoita zvakanaka, uye tinovimba icharamba ichiita zvakanaka. Zvakagadzikana asi chic. "
Akawedzera kuti akanga achiona kushanda kwebhachi, asi zvakanyanya kusununguka. Akataura kuti kuita zvinhu zvakasiyana-siyana uye kusona ndicho chinhu chikuru. “Vakadzi vachada kutora mbatya dzavo kubva kumba kuenda kuhofisi kunoona shamwari; inofanira kuva yakasiyana-siyana uye yakakodzera kwaari. Iri richava bumbiro idzva remapfekero,” vakadaro.
Libby Page, Senior Marketing Editor weNet-a-porter, akati: “Sezvo vatengi vedu vachitarisira kudzoka kuhofisi, tiri kuona shanduko kubva pakupfeka zvakajairika kuenda kumataera epamusoro. Mukutaura kwemaitiro, tinoona kubva kuChloé, Zimmermann naIsabel. Marant anodhinda uye maruva mapatani emapfekero evakadzi akawedzera-ichi ndicho chakanakisa chigadzirwa chechitubu chekushanda kwechitubu, chakakodzerawo kwemazuva anodziya neusiku. Sechikamu chechiitiko chedu cheHS21, tichaparura 'Chic in' musi waChikumi 21 The Heat 'inosimbisa mamiriro ekunze anodziya uye kupfeka kuti udzokere kubasa."
Akataura kuti kana zvasvika kune maitiro e denim, vanoona kusunungurwa, zvitayera zvakakura uye kuwedzera kwemaitiro emabharumu, kunyanya gore rakapera, nokuti vatengi vavo vanotsvaka nyaradzo mune zvose zvewadhiropu yake. Akataura kuti classic yakatwasuka jeans yave chimiro chakasiyana-siyana muwadhiropu, uye mhando yavo yakachinjira kune iyi mamiriro nekuwedzera iyi dhizaini kuunganidzwa kwayo kwepakati.
Paakabvunzwa kana sneakers iri sarudzo yekutanga, akati Net-a-porter yakaunza toni nyowani chena uye retro maumbirwo uye masitaera muzhizha, senge Loewe uye Maison Margiela x Reebok kubatana.
Kana zviri zvekutarisira kwake yunifomu yehofisi nyowani uye fashoni nyowani yekupfeka munharaunda, Peji yakati, "Mavara anopenya anomutsa mufaro ndiwo achave musimboti wechirimo. Yedu yazvino Dries Van Noten yakasarudzika capsule muunganidzwa inosanganisira kusarerekera kuburikidza neakasununguka zvitaera uye machira. , Yakasununguka uye inonakidza aesthetics inopindirana chero kutarisa kwemazuva ese. Isu tinoona zvakare kufarirwa kwedenim kuri kuramba kuchikwira, kunyanya kuvhurwa kwedu kwazvino kwekubatana kwaValentino x Levi. Tinovimba kuona vatengi vedu vachipfeka hofisi yavo Vaipfekedze nedenim kuti vataridzike vakasununguka uye shanduko yakanaka kuenda kumabiko emanheru, "akadaro.
Zvinhu zvakakurumbira paNet-a-porter zvinosanganisira zvinhu zvakakurumbira kubva kuFrankie Shop, senge majaketi akaiswa padded uye yavo yakasarudzika yeNet-a-porter yemitambo sutu; Jacquemus dhizaini, senge matop echirimwa uye masiketi, uye Marefu madhirezi ane zvinhu zvakashata, Doen's maruva uye echikadzi marokwe, uye Totême zvechirimo uye zvezhizha wadhiropu yakakosha.
Marie Ivanoff-Smith, director wevakadzi veNordstrom, akati vatengi vemazuva ano vari kufunga kudzokera kubasa uye vari kutanga kuita machira akarukwa nenhamba huru yemachira ehembe. “Dzinochinja-chinja. Anokwanisa kupfeka kana kupfeka, anogona kuzvipfekedza iye zvino, uye anogona kudzokera kuhofisi zvachose mukuwa.
"Takaona kudzoka kweakarukwa, kwete chete kudzokera kubasa, asi kubuda husiku, uye akatanga kuongorora izvi." Akataura kuti Nordstrom akashanda zvakanaka naRag & Bone naNili Lotan, uye akati ivo "vane jira rehembe risingaite". Akataura kuti kudhinda uye ruvara zvakakosha zvikuru. “Rio Farms iri kuiuraya. Hatikwanise kuenderera mberi. Izvi zvinoshamisa,” akadaro.
Akataura kuti makasitoma anonyanya kurerekera kune makondi emuviri uye anogona kuratidza ganda rakawanda. "Mamiriro emagariro evanhu ari kuitika," akadaro. Akataura mienzaniso yevatengesi vakaita saUlla Johnson ari kuita zvakanaka mudunhu. Akataura zvakare kuti Alice + Olivia achavhura mamwe madhirezi ekushamwaridzana. Nordstrom yakaita basa rakanaka nemhando dzakadai saTed Baker, Ganni, Staud uye Cinq à Sept. Uyu mutengesi anoita basa rakanaka rezvipfeko zvezhizha.
Akataura kuti akaona marokwe emitambo yese achiitwa zvakanaka gore rapfuura nekuti akasununguka. “Iko zvino tinoona mabhero nemiridzo zvadzoka nemavara akanaka. Nemufaro nemanzwiro, buda mumba,” akadaro.
Nguva yekutumira: Jul-08-2021