Mugihe kitarenze icyumweru!Ku ya 19 Ukwakira, tuzaganira ku bibazo byingutu byumunsi hamwe na Sourcing Journal hamwe nabayobozi binganda muri SOURCING SUMMIT NY.Ubucuruzi bwawe ntibushobora kubura ibi!
Manon Mangin ukuriye ibicuruzwa by'imyambarire muri Denim Première Vision yagize ati: “[Denim] irashimangira umwanya wayo ku isoko.
Nubwo inganda za denim zongeye kubona imiterere yazo nziza, iritonda kandi igashyira amagi yayo yose mu gitebo kimwe nkuko byagenze mu myaka icumi ishize, ubwo inganda nyinshi zashingiraga ku kugurisha amajipo y’uruhu runini cyane kugira ngo abone amaramuko.
Kuri Denim Première Vision i Milan ku wa gatatu-ibirori byambere byumubiri mumyaka hafi ibiri-Mangin yerekanye insanganyamatsiko eshatu zingenzi zahanaguye imyenda yimyenda ninganda.
Mangin yavuze ko impeshyi n'impeshyi yo mu 2023 byaranze “impinduka” mu nganda za denim kugira ngo zive mu myumvire mishya ya Hybrid n'ubwoko butunguranye.Igitangaje gitangaje cyimyenda n "imyitwarire idasanzwe" ituma umwenda urenze ibiranga umwimerere.Yongeyeho ko iyo uruganda rukora imyenda rwongera imyenda binyuze mu bucucike bworoshye, ubworoherane n’amazi, intego muri iki gihembwe ni ukumva.
Muri Urban Denim, iki cyiciro gihindura imiterere yimyenda yimirimo ifatika muburyo burambye bwa buri munsi.
Hano, ikivange kivanze gifata imiterere, igice bitewe nimbaraga zisanzwe za fibre.Mangin yavuze ko imyenda ya denim ya kera ikozwe mu ipamba kama hamwe n’imiterere ihamye ya 3 × 1 yujuje ibyifuzo by’abaguzi ku buryo bwo gukora.Kuboha cyane hamwe na jacquard hamwe nudodo twinshi byongera ubwitonzi.Yavuze ko amakoti afite imifuka myinshi yo kudoda no kudoda aribintu byingenzi muri iki gihembwe, ariko ntabwo bikomeye nkibihuru.Kurangiza amazi adashobora kongera insanganyamatsiko yumujyi.
Urban Denim nayo itanga uburyo bugezweho bwo kwanga denim.Imyenda yubudozi ishimangira icyiciro cyo gukora imyenda yubukorikori.Ipamba rirambye-ryaba rikozwe mu myenda yimyanda cyangwa imyenda mishya ikozwe muri fibre yongeye gukoreshwa - irasukuye kandi irashobora gukora ibara ryiza.
Muri rusange, kuramba ni ishingiro ryinsanganyamatsiko zigezweho.Denim ikozwe mu ipamba itunganijwe neza, imyenda, ikivuguto, tencel na pamba kama, kandi ihujwe nubuhanga bwo kuzigama ingufu no kuzigama amazi, byabaye ibintu bisanzwe.Nyamara, imyenda myinshi kandi myinshi ikorwa nubwoko bumwe gusa bwa fibre, yerekana uburyo inganda zishobora koroshya uburyo bwo gutunganya ibintu nyuma yubuzima bwimyenda.
Insanganyamatsiko ya kabiri ya Denim Première Vision, Denim Offshoots, ituruka kubakiriya bakeneye cyane guhumurizwa.Mangin yavuze ko insanganyamatsiko ari imyambarire “kwidagadura, umudendezo no kwibohora” kandi ko yubaha cyane imyenda ya siporo.
Iki cyifuzo cyo guhumurizwa no kumererwa neza ni ugutwara inganda kugirango zongere imyenda itandukanye.Ibikoresho "bidafite imipaka" bikozwe mu bikoresho byo mu mpeshyi no mu mpeshyi ya 23 birimo imyenda ya siporo, ipantaro yo kwiruka n'ikabutura, n'amakoti asa neza.
Guhuza na kamere byahindutse ikintu cyamamare cyabantu benshi, kandi iyi nzira igenda yinjira muburyo butandukanye.Umwenda ufite icapiro ryamazi hamwe nubuso bwuzuye bizana umutuzo kuri denim.Ingaruka zamabuye namabara asanzwe agira uruhare mukusanya ubutaka.Igihe kirenze, icapiro ryindabyo nziza ya laser isa nkaho yazimye.Mangin yavuze ko uburyo bwa retro bwahumetswe ari ingenzi cyane cyane kuri denim ishingiye kuri "bras yo mu mujyi" cyangwa corsets.
Spa-stil denim nugukora jeans kumererwa neza.Yavuze ko ivangwa rya viscose ritanga umwenda uruhu rwamashaza, kandi imyenda ihumeka hamwe namakoti yo mu bwoko bwa kimono ikozwe muri lyocell hamwe nuruvange rwa modal bigenda biba ibicuruzwa byingenzi byiki gihembwe.
Inkuru ya gatatu yerekana, Enhanced Denim, ikubiyemo ibyiciro byose bya fantasy kuva kumurabyo mwiza kugeza kuri "all-out lux".
Igishushanyo cya jacquard hamwe na organic na abstract shusho ninsanganyamatsiko ikunzwe.Yavuze ko imiterere y'amabara, ingaruka za camouflage hamwe n'udodo tworoshye bituma umwenda w'ipamba 100% uba mwinshi.Ibara rimwe organza kumukandara no mumufuka winyuma wongeyeho sheen yoroheje kuri denim.Ubundi buryo, nka corsets hamwe nishati ya buto hamwe na organza winjizamo amaboko, byerekana gukoraho uruhu.Mangin yongeyeho ati: "Ifite umwuka wo kwihitiramo iterambere."
Ikinyagihumbi cyiganje kigira ingaruka nziza kuri Gen Z hamwe nabaguzi bato.Ultra-feminine ibisobanuro - uhereye kumurongo, kristu imeze nkumutima hamwe nigitambara kibengerana kugeza ibara ryijimye kandi ryanditseho inyamaswa - bikwiriye abantu bakizamuka.Mangin yavuze ko icyangombwa ari ugushaka ibikoresho n'imitako bishobora gusenywa byoroshye kugirango bitunganyirizwe.


Igihe cyo kohereza: Ukwakira-15-2021