M'chilimwe ndi m'dzinja, amayi asanabwerere ku ofesi, amawoneka kuti akugula zovala ndikupita kukachezanso. Zovala zachisawawa, zokongola, zazimayi zapamwamba ndi zofiira, jeans zowotcha ndi jeans zowongoka, ndi zazifupi zakhala zikugulitsidwa bwino m'masitolo ogulitsa.
Ngakhale kuti makampani ambiri amauza antchito kuti akufunika kubwerera, ogulitsa amanena kuti kugula zovala zantchito si chinthu chofunika kwambiri kwa kasitomala.
M'malo mwake, awona kuchuluka kwa kugula zovala zoti azivala nthawi yomweyo - kumapwando, zikondwerero, zodyera kuseri kwa nyumba, ma cafe akunja, chakudya chamadzulo ndi mabwenzi, ndi tchuthi. Zojambula zowala ndi mitundu ndizofunikira kuti ogula azisangalala.
Komabe, zovala zawo zogwirira ntchito zidzasinthidwa posachedwa, ndipo ogulitsa adaneneratu za maonekedwe a yunifolomu yatsopano yaofesi mu kugwa.
WWD inafunsa ogulitsa akuluakulu kuti aphunzire za malonda m'madera amasiku ano ndi malingaliro awo pa njira yatsopano yovala kubwerera kudziko lapansi.
“Pankhani ya bizinesi yathu, sitinamuone akugula. Anayang'ana kwambiri zovala zake zachindunji, zovala zake zachilimwe. Sitinawone kufunika kwa zovala zantchito zachitukuko, "wamalonda wamkulu wa Intermix Divya Mathur Adati kampaniyo idagulitsidwa ndi Gap Inc. ku kampani yabizinesi ya Altamont Capital Partners mwezi uno.
Adafotokozanso kuti kuyambira mliri wa Marichi 2020, makasitomala sanaguleko masika apitawa. "Sanasinthe zovala zake zanyengo pafupifupi zaka ziwiri. [Tsopano] wakhala akuyang'ana masika 100%, "adatero amayang'ana kwambiri kusiya kuwira kwake, kubwerera kudziko lapansi ndikusowa zovala, adatero Mathur.
“Akufunafuna diresi losavuta lachilimwe. Chovala chosavuta cha poplin chomwe amatha kuvala ndi sneakers. Akufunanso zovala zapatchuthi,” adatero. Mathur adanenanso kuti mitundu monga Staud, Veronica Beard, Jonathan Simkhai ndi Zimmermann ndi ena mwazinthu zazikulu zomwe zikugulitsidwa pano.
“Izi sizomwe akufuna kugula tsopano. Iye anati, ‘Sindikusangalala ndi kugula zinthu zomwe ndili nazo kale,’” iye anatero. Mathur adati kuwonda ndikofunikira nthawi zonse kwa Intermix. “Pankhani ya zomwe zikuyenda pakali pano, akufunadi kuti apeze zoyenera. Kwa ife, iyi ndi ma jeans apamwamba omwe amathamanga molunjika m'miyendo, ndi mtundu wa 90s womasuka pang'ono wa denim. Tili ku Re/done Brands monga AGoldE ndi AGoldE zikuyenda bwino. denim yakutsogolo ya AGoldE yakhala ikugulitsa modabwitsa chifukwa chazambiri zake zosangalatsa. Ma Jeans opyapyala ayambanso moto. Kuphatikiza apo, kuchapa kwa Moussy Vintage Zotsatira zake ndizabwino kwambiri, ndipo zili ndi njira zogonjetsera zosangalatsa, "adatero.
Akabudula ndi gulu lina lodziwika bwino. Intermix idayamba kugulitsa akabudula a denim mu February ndipo yagulitsa mazana aiwo. "Nthawi zambiri timawona akabudula a denim akum'mwera akutuluka. Tidayamba kuwona izi mkatikati mwa Marichi, koma zidayamba mu February, "adatero Mather. Ananenanso kuti zonsezi ndizokwanira bwino ndipo kusoka ndi "kotentha kwambiri".
Koma mtundu wawo wotayirira ndi wautali pang'ono. Zimamveka zosweka ndi kudulidwa. Amakhalanso aukhondo, aatali, ndipo m’chiuno muli ngati thumba la pepala,” iye anatero.
Ponena za zovala zawo zogwirira ntchito, adati makasitomala ake amakhala akutali kapena osakanikirana m'chilimwe. "Akukonzekera kuyambiranso moyo mliriwu usanachitike." Anawona kusuntha kwakukulu muzovala zoluka ndi malaya oluka.
"Unifomu yake yamakono ndi jeans yabwino komanso malaya okongola kapena sweti yokongola." Ena mwa pamwamba omwe amagulitsa ndi akazi apamwamba a Ulla Johnson ndi Sea New York. "Zipatsozi ndi zokongola zokongola, kaya ndi zosindikizidwa kapena zokongoletsedwa," adatero.
Akavala ma jeans, makasitomala ake amakonda njira zochapira zosangalatsa komanso masitayelo oyenera, m'malo monena kuti "Ndikufuna ma jeans oyera." Mtundu wake wa denim womwe amakonda ndi mathalauza atali m'chiuno chowongoka.
Mathur adanena kuti akugulitsabe masiketi apamwamba komanso apamwamba. "Tikuwonadi kuwonjezeka kwakukulu kwa bizinesi ya nsapato," adatero.
“Bizinesi yathu ndiyabwino. Uku ndi kuyankha kwabwino ku 2019. Tiyambanso kupanga bizinesi yathu. Tikupereka bizinesi yabwinoko yamitengo yonse kuposa 2019, "adatero.
Anawonanso malonda otentha a zovala za zochitika. Makasitomala awo sakuyang'ana mikanjo ya mpira. Akupita ku maukwati, maphwando obadwa, maphwando ofika msinkhu komanso mwambo womaliza maphunziro. Akuyang'ana zinthu zomwe zimakhala zovuta kwambiri kusiyana ndi kuvala wamba kuti akhale mlendo paukwati. Intermix adawona kufunikira kwa Zimmermann. "Tikudzitamandira ndi chilichonse chomwe tabwera nacho kuchokera kumtunduwu," adatero Mather.
“Anthu ali ndi zochita m’chilimwe, koma alibe zovala. Chiwopsezo cha kuchira ndichofulumira kuposa momwe timayembekezera," adatero. Pamene Intermix idagula nyengo ino mu Seputembala, adaganiza kuti zitenga nthawi yayitali kwambiri kuti abwerere. Inayamba kubwereranso mu March ndi April. "Tinali ndi mantha pang'ono kumeneko, koma tatha kuthamangitsa malonda," adatero.
Ponseponse, kuvala kwamasiku apamwamba kumawerengera 50% ya bizinesi yake. "Bizinesi yathu yowona" imatenga 5% mpaka 8% ya bizinesi yathu," adatero.
Ananenanso kuti kwa amayi omwe ali patchuthi, amagula LoveShackFancy ya Agua Bendita ndi Agua, zomalizazo kukhala zovala zenizeni zatchuthi.
Roopal Patel, wachiwiri kwa prezidenti wamkulu komanso director director ku Saks Fifth Avenue, adati: "Tsopano, azimayi akuguladi. Azimayi amavala osati kuti abwerere ku ofesi, koma moyo wawo. Amapita kokagula zovala ku malesitilanti, kudya brunch kapena Chakudya Chamadzulo, kapena kukhala m'malo odyera panja kuti adye chakudya chamadzulo. ” Iye ananena kuti akugula “madiresi okongola, odekha, omasuka, opatsa chidwi, ndiponso osangalatsa amene angawathandize kukhala osangalala.” Mitundu yotchuka m'munda wamakono ndi Zimmermann ndi Tove. , Jonathan Simkhai ndi ALC.
Ponena za ma jeans, Patel nthawi zonse amakhulupirira kuti ma jeans owonda amakhala ngati T-shirt yoyera. "Ngati pali chilichonse, akupanga zovala zake za denim. Akuyang'ana chiuno chapamwamba, mabelu a 70s, miyendo yowongoka, kusamba kosiyana, kudula kwa chibwenzi. Kaya ndi denim yoyera kapena denim yakuda, kapena bondo Kung'ambika mabowo, ndi majekete ofananira ndi ma jeans ophatikizika ndi zovala zina zofananira," adatero.
Akuganiza kuti denim yakhala gawo la chakudya chake chachikulu, ngakhale atapita koyenda usiku kapena kuyimba foni masiku ano. Munthawi ya COVID-19, azimayi amavala ma denim, majuzi okongola komanso nsapato zopukutidwa.
"Ndikuganiza kuti amayi adzalemekeza zinthu wamba za denim, koma kwenikweni ndikuganiza kuti amayi adzagwiritsa ntchito mwayiwu kuvala bwino. Ngati amavala jeans tsiku lililonse, palibe amene amafuna kuvala jeans. Ofesiyi imatipatsa mwayi woti tizivala zovala zathu zabwino kwambiri, nsapato zazitali zazitali komanso nsapato zomwe timakonda komanso kuvala mokongola,” adatero Patel.
Iye adati pamene nyengo ikusintha, makasitomala safuna kuvala ma jekete. “Akufuna kuoneka wokongola, amafuna kusangalala. Timagulitsa mitundu yosangalatsa, timagulitsa nsapato zonyezimira. Tikugulitsa nyumba zochititsa chidwi,” adatero. “Azimayi okonda mafashoni amachigwiritsa ntchito ngati chikondwerero kusonyeza kalembedwe kawo. Ndiko kumva bwino,” adatero.
Woyang'anira wokonzekera kuvala wa Women's Women's Bloomingdale, Arielle Siboni, adati: "Tsopano, tikuwona makasitomala akuyankha kuti 'gulani tsopano, valani tsopano'," kuphatikiza zovala zachilimwe ndi tchuthi. “Kwa ife, izi zikutanthauza masiketi ambiri osavuta aatali, akabudula a denim ndi madiresi a poplin. Kusambira ndi kubisala n’zamphamvu kwambiri kwa ife.”
"Pankhani ya madiresi, masitayelo ambiri a bohemian, crochet ndi poplin, ndi midi yosindikizidwa zimagwira ntchito bwino kwa ife," adatero. Zovala za ALC, Bash, Maje ndi Sandro zimagulitsidwa bwino kwambiri. Iye anati kasitomalayu wakhala akumusowa chifukwa ankavala mathalauza ambiri komanso zovala zabwino akakhala kunyumba. “Tsopano ali ndi chifukwa chogulira,” anawonjezera motero.
Gulu lina lamphamvu ndi zazifupi. "Zakabudula za denim ndizabwino kwambiri, makamaka zochokera ku AGoldE," adatero. Anati: “Anthu amafuna kukhala wamba, ndipo anthu ambiri akugwirabe ntchito kunyumba ndi ku Zoom. Simungathe kuwona zomwe zili pansi. ” Iye adati mitundu yonse ya akabudula akugulitsidwa; ena amakhala ndi nsonga zazitali zamkati, Ena ndi akabudula.
Ponena za zovala zobwerera ku ofesi, Siboni adati adawona kuchuluka kwa ma jekete a suti "kuchuluka, zomwe ndi zosangalatsa kwambiri." Anati anthu ayamba kubwerera ku ofesi, koma akuyembekeza kukhwima kwathunthu mu kugwa. Zogulitsa za autumn za Bloomingdale zifika koyambirira kwa Ogasiti.
Ma jeans achikopa amagulitsidwabe, yomwe ndi gawo lalikulu la bizinesi yawo. Anawona mathalauza a denim akusanduka mathalauza owongoka, zomwe zinayamba kuchitika chaka cha 2020 chisanafike. Ma jeans a amayi ndi masitayelo ambiri a retro akugulitsidwa. "TikTok imalimbikitsa kusinthaku kukhala kosavuta," adatero. Anaona kuti jinzi ya Miramar ya Rag & Bone inali yosindikizidwa pa skrini ndipo imawoneka ngati jinzi, koma inkamveka ngati mathalauza amasewera.
Mitundu ya denim yomwe idachita bwino ikuphatikiza Mayi, AGoldE ndi AG. Paige Mayslie wakhala akugulitsa mathalauza othamanga amitundu yosiyanasiyana.
M'dera lapamwamba, chifukwa chapansi ndi chosavuta, T-shirts akhala amphamvu nthawi zonse. Kuonjezera apo, malaya otayirira a bohemian, malaya a prairie, ndi malaya okhala ndi zingwe zokongoletsedwa ndi zikopa zimatchuka kwambiri.
Siboni adanena kuti amagulitsanso zovala zamadzulo zosangalatsa komanso zowala, madiresi oyera aakwati komanso zovala zamadzulo zokongola za prom. Kwa maukwati achilimwe, madiresi ena ochokera ku Alice + Olivia, Cinq à Sept, Aqua ndi Nookie ndi abwino kwambiri kwa alendo. Anati LoveShackFancy wavala zovala zolemera, "zodabwitsa kwambiri." Amakhalanso ndi madiresi ambiri a tchuthi a bohemian ndi madiresi omwe amatha kuvala ku bridal shower.
Siboni adawonetsa kuti bizinesi yolembetsa kwa ogulitsa ndi yamphamvu kwambiri, zomwe zikuwonetsa kuti awiriwa akukonzanso masiku awo aukwati ndipo pakufunika zovala za alendo ndi mkwatibwi.
Yumi Shin, wochita bizinesi wamkulu ku Bergdorf Goodman, adati mchaka chatha, makasitomala awo akhala osinthika, akugula zinthu zapadera zomwe zimasiyana ndi mafoni a Zoom komanso splurge yapamwamba.
“Tikayamba kukhala bwino, timakhala ndi chiyembekezo. Kugula ndi chisangalalo chatsopano. Osati kokha kubwerera ku ofesi, komanso kukakumananso kwa nthawi yaitali ndi achibale ndi abwenzi omwe akuganiza za mapulani oyendayenda. Ziyenera kukhala zabwino, "adatero Shen.
Posachedwapa, awona chidwi ndi ma silhouette achikondi, kuphatikizapo manja athunthu kapena tsatanetsatane. Anati Ulla Johnson anachita bwino. "Iye ndi mtundu wabwino kwambiri ndipo amalankhula ndi makasitomala osiyanasiyana," adatero Shin, ndikuwonjezera kuti zinthu zonse zamtunduwu zikugulitsidwa bwino. "Ndiyenera kunena kuti iye [Johnson] ndi umboni wa mliriwu. Timagulitsa masiketi aatali, apakati, ndipo tayamba kuona masiketi aafupi. Ndiwotchuka chifukwa cha zojambula zake, ndipo timamugulitsanso majumpha olimba amtundu wake. Mathalauza, jumpsuit ya navy blue pleated akutisangalatsa.”
Zovala zanthawi zina ndi gulu lina lodziwika bwino. "Tikuwonadi madiresi akukhalanso otchuka. Makasitomala athu akamayamba kukonzekera zochitika monga maukwati, zikondwerero zomaliza maphunziro, komanso kuyanjananso ndi abwenzi ndi abale, timawona madiresi akugulitsidwa kuyambira wamba mpaka nthawi zina, ndipo ngakhale zovala za Bridal zatchukanso, "adatero Shin.
Ponena za ma jeans owonda, iye anati, “Skinny jeans nthawi zonse imakhala yofunikira mu zovala, koma timakonda zatsopano zomwe timawona. Zovala za denim, mathalauza owongoka ndi mathalauza okhala ndi chiuno chachikulu akhala otchuka m'ma 90s. Timamukonda kwambiri. ” Ananenanso kuti mtundu wapadera, Still Here, uli ku Brooklyn, womwe umapanga ma denim ang'onoang'ono, opaka pamanja komanso opakidwa, ndipo amagwira ntchito yabwino. Kuphatikiza apo, Totême adachita bwino, "Tikugulitsanso ma denim oyera." Totême ali ndi zovala zambiri zoluka komanso madiresi, omwe amakhala osavuta.
Atafunsidwa za mayunifolomu atsopano pamene ogula abwerera ku ofesi, iye anati: “Ndikuganiza kuti kavalidwe katsopano kadzakhala komasuka ndi kosinthasintha. Chitonthozo ndichofunikabe, koma ndikuganiza kuti chidzasinthira ku masitayelo apamwamba a tsiku ndi tsiku. Tidawona ma suti ambiri a chic knitwear omwe timakonda. " Ananenanso kuti kugwa kusanachitike, adayambitsa mtundu woluka, Lisa Yang, womwe umakhudza kwambiri kufananitsa zovala. Ili ku Stockholm ndipo imagwiritsa ntchito cashmere yachilengedwe. "Ndi yabwino kwambiri ndipo ikuchita bwino, ndipo tikukhulupirira ipitilira kuchita bwino. Zabwino koma zokongola. ”
Anawonjezeranso kuti amayang'ana momwe jekete ikuyendera, koma momasuka. Anati kusinthasintha komanso kukonza zinthu ndizomwe ndizofunikira. “Akazi adzafuna kutenga zovala zawo kuchokera kunyumba kupita ku ofesi kukakumana ndi anzawo; iyenera kukhala yosinthasintha komanso yoyenera kwa iye. Ichi chikhala malamulo atsopano ovala,” adatero.
Libby Page, Senior Marketing Editor wa Net-a-porter, anati: "Pamene makasitomala athu akuyembekezera kubwerera ku ofesi, tikuwona kusintha kuchokera ku zovala wamba kupita ku masitayelo apamwamba kwambiri. Ponena za zochitika, tikuwona kuchokera ku Chloé, Zimmermann ndi Isabel. Zojambula za Marant ndi maluwa a madiresi aakazi awonjezeka-ichi ndiye chinthu chabwino kwambiri cha zovala zogwirira ntchito za masika, komanso zoyenera masiku otentha ndi usiku. Monga gawo lamwambo wathu wa HS21, tidzakhazikitsa 'Chic in' pa June 21 The Heat' ikugogomezera nyengo yofunda komanso zovala zobwerera kuntchito. "
Ananenanso kuti akafika pamawonekedwe a denim, amawona masitayilo omasuka, akulu komanso kuchuluka kwa masitayilo a baluni, makamaka chaka chatha, chifukwa makasitomala awo amafunafuna chitonthozo pazovala zake zonse. Ananenanso kuti ma jeans owongoka achikale asanduka mawonekedwe osinthika mu zovala, ndipo mtundu wawo wasintha izi powonjezera kalembedwe kameneka pachikuto chake chachikulu.
Atafunsidwa ngati sneakers ndiye chisankho choyamba, adanena kuti Net-a-porter adayambitsa matani oyera oyera ndi mawonekedwe a retro m'chilimwe, monga mgwirizano wa Loewe ndi Maison Margiela x Reebok.
Ponena za ziyembekezo zake za yunifolomu yatsopano yaofesi komanso mafashoni atsopano a kavalidwe ka anthu, Page adati, "Mitundu yowala yomwe imabweretsa chisangalalo idzakhala nkhani yayikulu yamasika. Makapisozi athu aposachedwa a Dries Van Noten akuphatikiza kusalowerera ndale kudzera mu masitayelo omasuka ndi nsalu. , Maonekedwe omasuka komanso osangalatsa omwe amagwirizana ndi mawonekedwe a tsiku ndi tsiku. Tikuwonanso kutchuka kwa denim kukupitilira kukwera, makamaka kukhazikitsidwa kwathu kwaposachedwa kwa mgwirizano wa Valentino x Levi. Tikuyembekeza kuwona makasitomala athu atavala ofesi yawo Aphatikize ndi denim kuti apange mawonekedwe omasuka komanso kusintha koyenera kupita kuphwando lamadzulo, "adatero.
Zinthu zodziwika pa Net-a-porter zimaphatikizapo zinthu zodziwika bwino zochokera ku Frankie Shop, monga ma jekete okhala ndi zingwe komanso suti yawo yamasewera a Net-a-porter; Mapangidwe a Jacquemus, monga nsonga ndi masiketi, ndi madiresi Aatali okhala ndi zosokoneza, madiresi amaluwa ndi achikazi a Doen, ndi zovala za Totême zakumasika ndi zachilimwe.
Marie Ivanoff-Smith, woyang'anira mafashoni a amayi a Nordstrom, adanena kuti makasitomala amakono akuganiza zobwerera kuntchito ndipo ayamba kuchita nawo nsalu zolukidwa ndi nsalu zambiri za malaya. "Ndizosinthasintha. Amatha kuvala kapena kuvala, akhoza kuvala tsopano, ndipo akhoza kubwerera ku ofesi kwathunthu mu kugwa.
"Tidawona kubwereranso koluka, osati kungobwerera kuntchito, koma kutuluka usiku, ndipo adayamba kufufuza izi." Anati Nordstrom adagwira ntchito bwino kwambiri ndi Rag & Bone ndi Nili Lotan, ndipo adati "ali ndi nsalu yotchinga malaya". Iye ananena kuti kusindikiza ndi mitundu yake n’kofunika kwambiri. "Rio Farms akupha. Sitingathe kupitiriza. Izi nzodabwitsa, "adatero.
Ananenanso kuti makasitomala amakonda kwambiri mawonekedwe a thupi ndipo amatha kuwonetsa khungu. "Makhalidwe a anthu akuchitika," adatero. Adatchulapo zitsanzo za ogulitsa monga Ulla Johnson omwe akuchita bwino mderali. Ananenanso kuti Alice + Olivia adzayambitsa madiresi ambiri pamisonkhano. Nordstrom wachita ntchito yabwino ndi malonda monga Ted Baker, Ganni, Staud ndi Cinq à Sept. Wogulitsa uyu amachita ntchito yabwino ya madiresi achilimwe.
Iye adati adawona madiresi amtundu uliwonse achita bwino chaka chatha chifukwa amakhala omasuka. “Tsopano tikuwona mabelu ndi malikhweru akubwerera ndi zilembo zokongola. Ndi chisangalalo ndi malingaliro, tulukani mnyumba, "adatero.
Nthawi yotumiza: Jul-08-2021