Pasanathe sabata! Pa Okutobala 19, tidzakambirana zovuta kwambiri zatsiku ndi Sourcing Journal ndi atsogoleri amakampani ku SOURCING SUMMIT NY. Bizinesi yanu siyingaphonye izi!
"[Denim] ikuphatikiza malo ake pamsika," atero a Manon Mangin, wamkulu wa zinthu zamafashoni ku Denim Première Vision.
Ngakhale makampani a denim apezanso mawonekedwe ake abwino kwambiri, alinso osamala poyika mazira ake onse mumtanga umodzi monga momwe adachitira zaka khumi zapitazo, pomwe mafakitale ambiri adadalira kugulitsa ma jean apamwamba kwambiri kuti athe kupeza zofunika pamoyo.
Ku Denim Première Vision ku Milan Lachitatu - chochitika choyamba chakuthupi pafupifupi zaka ziwiri-Mangin adafotokoza mitu itatu yayikulu yomwe yasesa msika wa denim ndi zovala.
Mangin adati masika ndi chilimwe cha 2023 zidakhala "zosintha" kuti bizinesi ya denim ikhale malingaliro atsopano osakanizidwa ndi mitundu yosayembekezereka. Kuphatikiza kodabwitsa kwa nsalu ndi "khalidwe losazolowereka" kumathandiza kuti nsaluyi ipitirire makhalidwe ake oyambirira. Ananenanso kuti pamene mphero zopangira nsalu zimakulitsa nsalu kudzera mu kachulukidwe kakang'ono, kufewa komanso kutulutsa madzimadzi, cholinga chake nyengo ino ndikumva.
Ku Urban Denim, gululi limasintha masitayilo azovala zogwirira ntchito kukhala zolimba zatsiku ndi tsiku.
Apa, kusakaniza kwa hemp kumachitika, mwina chifukwa cha kulimba kwa ulusi. Mangin adanena kuti nsalu zapamwamba za denim zopangidwa ndi thonje lachilengedwe komanso mawonekedwe olimba a 3 × 1 amakwaniritsa zofuna za ogula zamafashoni. Kuluka movutikira ndi jacquard yokhala ndi ulusi wandiweyani kumawonjezera chidwi. Ananenanso kuti ma jekete okhala ndi zigamba zingapo ndi kusoka ndi zinthu zofunika kwambiri nyengo ino, koma sizolimba ngati zapansi. Kutsirizitsa kwamadzi kumawonjezera mutu wogwirizana ndi mzinda.
Urban Denim imaperekanso njira yapamwamba kwambiri yopangira ma denim. Ma Jeans okhala ndi strategic aloring amagogomezera gawo la kupanga mapangidwe a luso lazovala. Zomangamanga zokhazikika—kaya zikhale zopangidwa ndi zinyalala kapena nsalu zatsopano zopangidwa ndi ulusi wopangidwanso—ndi zoyera ndipo zingapangitse mitundu yogwirizana.
Nthawi zambiri, kukhazikika ndiko pachimake pamitu yamakono. Denim imapangidwa ndi thonje, nsalu, hemp, tencel ndi thonje lachilengedwe, kuphatikiza ndi ukadaulo wopulumutsa mphamvu komanso kupulumutsa madzi, yakhala yatsopano. Komabe, nsalu zambiri zimapangidwa ndi mtundu umodzi wokha wa ulusi, zomwe zimasonyeza momwe mafakitale angachepetsere njira yobwezeretsanso kumapeto kwa moyo wa chovalacho.
Mutu wachiwiri wa Denim Première Vision, Denim Offshoots, umachokera ku kufuna kwa ogula kuti atonthozedwe. Mangin adanena kuti mutuwo ndi mafashoni "kupumula, ufulu ndi kumasulidwa" ndipo amapereka ulemu kwambiri ku zovala zamasewera.
Kufunika kwa chitonthozo ndikukhala bwino uku kukuyendetsa mafakitale kuti awonjezere mitundu yosiyanasiyana ya ma denim oluka. "Zopanda malire" zopangidwa ndi denim zoluka za masika ndi chilimwe cha 23 zimaphatikizapo zovala zamasewera, mathalauza othamanga ndi akabudula, ndi jekete zakuthwa zowoneka bwino.
Kugwirizananso ndi chilengedwe chakhala chizoloŵezi chotchuka cha anthu ambiri, ndipo zimenezi zafalikira m’mafashoni m’njira zosiyanasiyana. Nsalu yokhala ndi zolemba zam'madzi ndi wavy pamwamba imabweretsa kumverera kwamtendere kwa denim. Zotsatira za mchere ndi utoto wachilengedwe zimathandizira kusonkhanitsa pansi. M'kupita kwa nthawi, kusindikizira kobisika kwamaluwa kwa laser kumawoneka kuti kwazimiririka. Mangin adanena kuti machitidwe opangidwa ndi retro ndi ofunika kwambiri pa "mabras am'tawuni" a denim kapena ma corsets.
Spa-style denim ndikupangitsa ma jeans kumverera bwino. Anati kusakaniza kwa viscose kumapangitsa kuti nsaluyo ikhale ndi khungu la pichesi, ndipo zovala zopuma mpweya ndi jekete zamtundu wa kimono zopangidwa ndi lyocell ndi modal blends zikukhala zinthu zazikulu za nyengo ino.
Nkhani yachitatu, Enhanced Denim, imakhudza zongopeka zonse kuyambira kukongola kokongola mpaka "zapamwamba zonse".
Zojambulajambula za jacquard zokhala ndi organic ndi zosamveka ndi mutu wotchuka. Ananenanso kuti kamvekedwe ka utoto, mawonekedwe obisika ndi ulusi wotayirira zimapangitsa kuti 100% ya thonje pamwamba pake ikhale yochuluka. Mtundu womwewo wa organza pachiuno ndi thumba lakumbuyo umawonjezera kuwala kowoneka bwino kwa denim. Mitundu ina, monga ma corsets ndi malaya abatani okhala ndi organza kuyika pamanja, amawonetsa kukhudza kwa khungu. "Ili ndi mzimu wosintha mwamakonda," anawonjezera Mangin.
Vuto lomwe likufalikira la Millennium limakhudza kukongola kwa Gen Z ndi ogula achichepere. Zambiri zachikazi-kuchokera ku sequins, makhiristo ooneka ngati mtima ndi nsalu zonyezimira kupita ku pinki zolimba ndi zojambula zanyama-zoyenera kwa anthu omwe akutuluka. Mangin adati chofunikira ndikupeza zida ndi zokongoletsa zomwe zitha kulumikizidwa mosavuta kuti zibwezeretsedwe.
Nthawi yotumiza: Oct-15-2021