ʻO kā mākou hale hana i kēia manawa he lole maʻamau Oxford maʻamau, kahi mea kūʻai wela, me ka nui o ke kūʻai aku o 100,000 mika i kēlā me kēia mahina, i kūʻai ʻia i ʻEulopa a me ʻAmelika.ʻO Oxford spinning, ke kumu maʻamau, hana ia i ka lōʻihi, paʻa paʻa i ka lole, ʻano maʻalahi, ua lilo ia i ʻelele o ka pālule brand maʻamau ma ʻEulopa a me ʻAmelika.Nui nā hale hana i hana i ka lole Oxford me TC, a ʻoi aku ka liʻiliʻi o ka pulupulu ma mua o 50%.Ma muli o ke kiʻekiʻe o ke kumukūʻai o ka pulupulu, hoʻemi mau lākou i ka ʻiʻo pulupulu o ka lole Oxford e hōʻemi i ke kumukūʻai.